WATT Poultry USA

How do you drive awareness of your company's products and services to the right prospects and build trust with existing customers?

WATT PoultryUSA is the business magazine for the U.S. and Canadian integrated poultry meat industry and provides a platform that reaches a distinct subset of our qualified global poultry professional audience.

By investing in magazine advertising you can:

Influence decision-makers looking for solutions in the poultry industry
Become a recognized brand voice in a magazine that has served the NA poultry market for decades
Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market

Notable Subscribers

Corporate Veterinarian
Wayne Farms

Chief Operations Officer
Peco Foods

Vice President of Live Production
Jennie-O Turkey Store

Director of Nutrition
Perdue Farms

R&D Director
Foster Farms

Vice President
Food Safety & Quality Assurance, Tyson Foods

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Geographical Breakdown

US/Canada - 11,600

International - 700

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Job Function

Primary Business & Industry Profile

WATT PoultryUSA Editorial Calendar 2024

	Topics	Event Preview	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
November/December	Poultry Processing & Food Safety	IPPE 2025	IPPE 2025	10/3/24	10/8/24

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WATT PoultryUSA Editorial Calendar 2025

	Feature Topic	Product Showcase	Event Preview	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
January/February	Broiler & Turkey Husbandry/Welfare	Food Safety & Pathogen Control		IPPE 2025, Poultry Ad Brand Survey	12/9/24	12/12/24
March/April	Top Company issue		Peak 2025	Peak 2025	2/4/25	2/7/25
May/June	Poultry Processing/Food Safety	Biosecurity & Disease Management	2025 Chicken Marketing Summit, 2025 Poultry Science Association	Chicken Marketing Summit, Poultry Science Association	4/3/25	4/8/25
Annual Directory Issue					6/2/25	6/6/25
July/August	Poultry Marketing	Poultry Housing Equipment		Chicken Marketing Summit, Nutrition Conference	6/5/25	6/10/25
September/October	New Technologies	Feed & Nutrition	2025 Poultry Tech Summit	2025 Poultry Tech Summit, National Meeting on Poultry Health, Processing, and Live Production, Poultry Symposium for Production & Processing	8/4/25	8/7/25
November/December	Broiler & Turkey Health	Poultry Processing & Packaging Equipment	IPPE 2026	IPPE 2026	10/3/25	10/8/25

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Download full specifications document with bleed instructions and illustrations here.

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Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Island - 2 columns	4.5 x 7.5	114 x 191
	Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188
1/6 page
	Horizontal - 2 columns	4.5 x 2.375	114 x 60
	Vertical - 1 column	2.125 x 4.625	54 x 118
	Banner - 3 columns	7.375 x 1.5	188 x 38
1/8 page
	Horizontal - 2 columns	4.5 x 1.875	114 x 47
	Square - 1/2 page	3.375 x 2.25	86 x 57
	Vertical - 1 column	2.125 x 3.625	54 x 92

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Print Cover Tip and Print Insert Tip

A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
Dimensions for both a cover tip and insert tip are the same:
- Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)
- Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)
- Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
Live art instructions illustrated in this document, click here
- Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
- Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
Resolution must be a minimum of 300 dpi, and color must be CMYK.