WATT Poultry USA

How do you drive awareness of your company's products and services to the right prospects and build trust with existing customers?

WATT PoultryUSA is the business magazine for the U.S. and Canadian integrated poultry meat industry and provides a platform that reaches a distinct subset of our qualified global poultry professional audience.

By investing in magazine advertising you can:

  • Influence decision-makers looking for solutions in the poultry industry
  • Become a recognized brand voice in a magazine that has served the NA poultry market for decades
  • Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
  • Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market
Notable Subscribers
Corporate Veterinarian
Wayne Farms
Chief Operations Officer
Peco Foods
Vice President of Live Production
Jennie-O Turkey Store
Director of Nutrition
Perdue Farms
R&D Director
Foster Farms
Vice President
Food Safety & Quality Assurance, Tyson Foods

Geographical Breakdown
US/Canada - 11,600
International - 700

Job Function
Primary Business & Industry Profile

WATT PoultryUSA Editorial Calendar 2024

Topics Event Preview Bonus Distribution/
Value Added
Space Closing Materials
Deadline
November/December Poultry Processing & Food Safety IPPE 2025 IPPE 2025 10/3/24 10/8/24

WATT PoultryUSA Editorial Calendar 2025

Feature Topic Product Showcase Event Preview Bonus Distribution/
Value Added
Space Closing Materials
Deadline
January/February Broiler & Turkey Husbandry/Welfare Food Safety & Pathogen Control IPPE 2025,
Poultry Ad Brand Survey
12/9/24 12/12/24
March/April Top Company issue Peak 2025 Peak 2025 2/4/25 2/7/25
May/June Poultry Processing/Food Safety Biosecurity & Disease Management 2025 Chicken Marketing Summit, 2025 Poultry Science Association Chicken Marketing Summit,
Poultry Science Association
4/3/25 4/8/25
Annual Directory Issue 6/2/25 6/6/25
July/August Poultry Marketing Poultry Housing Equipment Chicken Marketing Summit,
Nutrition Conference
6/5/25 6/10/25
September/October New Technologies Feed & Nutrition 2025 Poultry Tech Summit 2025 Poultry Tech Summit,
National Meeting on Poultry Health, Processing, and Live Production, Poultry Symposium for Production & Processing
8/4/25 8/7/25
November/December Broiler & Turkey Health Poultry Processing & Packaging Equipment IPPE 2026 IPPE 2026 10/3/25 10/8/25

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188
1/6 page
Horizontal - 2 columns 4.5 x 2.375 114 x 60
Vertical - 1 column 2.125 x 4.625 54 x 118
Banner - 3 columns 7.375 x 1.5 188 x 38
1/8 page
Horizontal - 2 columns 4.5 x 1.875 114 x 47
Square - 1/2 page 3.375 x 2.25 86 x 57
Vertical - 1 column 2.125 x 3.625 54 x 92

Important Information

Customer Survey Insights

58% of agrifood professionals have contacted an advertiser for more information after viewing an ad

56% rely on magazines to do their job

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