Egg Industry China

How can you amplify your company’s message in the dominant egg industry in China?

Egg Industry China is the Mandarin language news resource for the Chinese egg industry. Worldwide, China is the leading producer of table eggs, so reaching leaders in this market offers tremendous opportunities.

With Egg Industry China, you can:

  • Target layer industry professionals throughout China
  • Position your brand as a thought leader next to timely coverage of regulatory affairs information on practical business applications and exclusive top company production data  
  • Serve as an effective information resource for decision-makers in the research-to-buy timeline

Egg Industry China Editorial Calendar 2024

Spring Development of egg processing industry in China

Chinese pre-made food about eggs
1/22/24 1/25/24
Summer Developments of functional eggs and Cage-free eggs in China Activity reports of WEA 4/19/24 4/24/24
Autumn Summary of China's head laying enterprise visit report Ranking of global and China layer enterprises 7/19/24 7/24/24
Winter Evolution of egg industrial chain developing in 2024 Special reports of World Egg China Day(WECD) 10/21/24 10/24/24

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188
1/6 page
Horizontal - 2 columns 4.5 x 2.375 114 x 60
Vertical - 1 column 2.125 x 4.625 54 x 118
Banner - 3 columns 7.375 x 1.5 188 x 38
1/8 page
Horizontal - 2 columns 4.5 x 1.875 114 x 47
Square - 1/2 page 3.375 x 2.25 86 x 57
Vertical - 1 column 2.125 x 3.625 54 x 92

Important Information

Egg Industry China is available through a WeChat account named WECD.

Customer Survey Insights

68% of agrifood professionals use industry magazines as an information source  during the buyers journey.

84% have taken an action as a result of reading advertisements in industry trade media.

65% use industry magazines (print or digital) to help them do their job.

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