How are you featuring your company's domain experts to foster trust in your company’s brand?
Effective expert interviews present your products in a conversational form and attract clients who want or need greater expertise...without selling.
Potential customers like to see the real people behind the business, and WATT offers two options to give a voice to domain experts in your company. If your thought leaders are unknown, then it is invisible expertise! Just pick a channel (WATT Poultry, Feed Strategy or Feed&Grain) and a format (video or voice) and we will make your thought leader visible.
Video Chat
First, Video Chat lets our audience see the real people behind the business convey a short, educational message alongside a trusted WATT editorial expert.
How Video Chat works:
- WATT editorial will work with the expert guest to create two or three seed questions that will be used to interview your domain expert – this is the foundation of the interview
- Length and style matter. Keep the video interview under 5-minutes and in an educational format (not advertorial/commercial)
- Video chat sponsor receives verbal mention and has their website and logo displayed in the intro/outro of the video – terrific branding
Podcast Interview
Second, Podcast Interview gives you a longer format to get deeper into the issues and solutions facing the industry. It is also a great platform for the domain experts at your company who might be a little camera shy.
How Podcast Interview works:
- WATT editorial will work with the expert guest to create six to ten seed questions for the interview which produces an organic conversation
- Educational-style interview is under 15-25 minutes
- Paid interview sponsor receives verbal mention in the intro/outro of the podcast
Note: Looking for brand exposure and deeper connection to industry experts outside of your company? Affiliate with editorial coverage of pressing industry topics through a podcast sponsorship with options ranging from 3 to 12 months. Learn more.
How to plan for successful expert interviews
- Your sales manager will facilitate topic selection, suggestions, timing, and approval with the editor
- Practice makes perfect. Interviewee should practice answering the questions and the timing of the interview with their team prior to the interview with WATT editor. We employ a “single take” interview policy and do not conduct a rehearsal.
- Allow for a 4 to 6 week production window
How are Video Chat and Podcast Interview promoted
- The recorded episode is housed on the Video Chat or Podcast sections of WATTPoultry.com, FeedStrategy.com or FeedandGrain.com
- Full transcript of the video chat or podcast interview is also posted on the same page – great for SEO
- Article appears in WATT Poultry Update, Feed Strategy eNews, or Feed & Grain Industry Watch alerting readers of the expert interview
- Video Chat or Podcast Interview is promoted via WATT Poultry, Feed Strategy, or Feed & Grain, Facebook and LinkedIn channels
- Increase engagement by publishing and sharing the link to the recorded episode on your website, newsletter and social media channels
