Overview
Specs

Dynamic Content Marketing Banners

How can you make sure buyers find your company early in their journey?

If you are challenged getting a qualified audience to your content library on your website, then promote your knowledge where buyers are going to conduct their research - on WATTPoultry.com and/or FeedStrategy.com.

Interactive Dynamic Content Marketing Banners accelerate the customer journey with your insightful content. Marry the reach of banner ads with the relationship-building benefits of content marketing:

  • Package a collection of content assets into a linear narrative to support your brand message
  • Enable site visitors to click on the content they find relevant with multiple calls to action
  • Provide solutions and commentary through video story telling or an advertorial copy

With this turnkey solution, WATT Global Media includes the coding and hosting of the Dynamic Content Marketing Banners in the program at no additional charge. You simply provide the headlines, images, text and landing page links.

Banner units are available as a large format 300 x 600 premium upgrade to standard 300 x 250 Top Rotation positions site-wide. The Rotation position has additional dynamic banner options available, display sizes vary by format.      

Top Rotation DCM banner ads:
  • Content Scroller: Offers ample room for a branding message and features a scrolling library of headlines with summaries.
  • Content Catalog: Showcases four images at a time with the option to randomly display up eight.
  • Advertorial Brief: Blends a branding area with a scrolling text window. The 100-word format does not require a click through but can embed traffic driving links in the text
  • Video Marquee: Promotes a brand narrative with a video-enabled banner template. The video is audience friendly, requiring a click to play. Users can expand the video for full screen viewing.
Rotation DCM banner ads:
  • Multi-Panel Cube: Features up to four panels in a rotating format with subtle animations and an interactive3D cube. The banner reveals an expanded canvas that supports separate and distinct calls to action.
  • NEW - In Content Video: Outstream video format is inserted between and within editorial content. It auto plays once (with the sound muted) and pauses when out of view with the option to replay and turn on the sound.
  • Carousel: Branded slide show featuring 3 to 5 randomized images which are paired with corresponding headlines and copy.
  • Facebook Feed: Promote your company's Facebook page with a real-time feed, broadening exposure of your Facebook marketing efforts to our audience. Our readers can "like" your page/post, leave a comment or share a post without leaving our site.
  • Note:  The content scroller, content catalog, and advertorial brief can be run as a 300x250 format in the Rotation position as well.

With this easy turnkey solution, WATT Global Media takes care of coding the Dynamic Content Marketing Banners, and hosting is included in the price. You simply provide the headlines, images, text and landing page links.

Content Scroller

"TOP ROTATION" POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Branded Area: (Image files: .jpg, .png)

  • Desktop: 300 x 250 and Mobile: 300 x 135
  • Link: click-thru URL
"ROTATION" POSITION

Assembled Ad Unit is 300 x 250

Branded Area: (Image files: .jpg, .png)

  • Desktop/Mobile: 300 x 135 only
  • Link: click-thru URL
CONTENT FOR ALL POSITIONS
  • 6 to 10 assets recommended, 4 assets minimum
  • RSS feed URL, .xls, .doc or .txt file
  • Headline: up to 64 characters w/ spaces
  • Description: up to 120 characters w/ spaces
  • Links: click-thru URL for each headline

Content Catalog

"TOP ROTATION" POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Required: Utilization of WATT’s layered, organized .psd template. Please include .otf, .ttf font files.

  • Design banner using both art cards: “300x600 Desktop” and “300x250 Mobile Carousel” required
"ROTATION" POSITION

Assembled Ad Unit is 300 x 250

Required: Utilization of WATT’s .psd template.

  • Only the “300x250 Mobile Carousel” art card should be used
CONTENT FOR ALL POSITIONS

Displays minimum of 4 articles with accompanying thumbnail images. May provide up to 8 articles/images to be displayed randomly.

  • Thumbnails: 270w x 120h
  • Headlines: up to 64 characters w/spaces
  • Links: click-thru URL for each article

Advertorial Brief

"TOP ROTATION" POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Branded Area: (Image files: .jpg, .png)

  • Desktop: 300 x 250 and Mobile: 300 x 135 (see .psd template for bottom left safe area for “expand” button)
  • Link: click-thru URL
"ROTATION" POSITION

Assembled Ad Unit is 300 x 250

Branded Area: (Image files: .jpg, .png)

  • Desktop/Mobile: 300 x 135 only (see .psd template for bottom left safe area for expand button)
  • Link: Click-thru URL
CONTENT FOR ALL POSITIONS

Article Content: Up to 100 words

Formatted .doc may include:

  • Headline/sub-headlines/body text with varying font sizes
  • Font colors
  • Web safe fonts
  • Bold/italic
  • Bulleted lists
  • Recommended: Include 3 to 5 linked text excerpts with link instructions

Video Marquee

"TOP ROTATION" POSITION

Assembled Ad Unit is Responsive 300x600 / 300x250

Required: Utilization of WATT’s layered, organized .psd template. Please include .otf, .ttf font files.

  • Design banner using both art cards: “300x600 Desktop”and “300x250 Mobile Carousel” required
  • Link: click-thru URL
VIDEO SPECIFICATIONS
  • Video Thumbnail: 300 x 168, may be positioned anywhere on banner
  • Dimensions: 1080p-1920 x 1080
  • File Type: .mp4, .mov, or VAST
  • URLCodec: H.264 MP4 & VP8 WebM, MOV
  • Frame Rate: 30 fps or 29.97 fps
  • Audio Bitrate: 128 kbps minimum
  • Length: 15 to 30 seconds
  • Maximum File Size: 25 MB

NEW - In Content Video

"ROTATION" POSITION

Assembled Ad Unit is Responsive - The display width is determined by the content width and can be anywhere from 300 to 570 pixels wide

  • Recommended Length: 15-30 seconds to keep quality in tact
  • End Card Image *optional*: .jpg, .png - Dimensions: 1920x1080. (If not provided a learn more call to action will appear after the video.)
  • Link: Click through URL
  • File Types: .mp4 or .mov
  • Resolution: 1080p
  • Codec: H.264 MP4 and VP8 WebM, MOVE, or AVI
  • Frame Rate: 30 fps or 29.97 fps
  • Audio Bitrate: 128 kbps minimum
  • Audio Codec: AAC/MP3/MP4
  • File Weight: Highest resolution possible; vendor optimizes below spec weight.

Multi-Panel Cube

"ROTATION" POSITION

Assembled Ad Unit is 300 x 250

  • Cube Sides: (Four) 300w x 250h
  • Image Format: .jpg, .png
  • Links: Four click through URLs, one for each side

Carousel

"ROTATION" POSITION

Assembled Ad Unit is 300 x 400 on all devices.

Recommended: Utilization of WATT’s layered, organized .psd template. Please include .otf, .ttf font files. Otherwise default is Open Sans.

Three to five images allowed with corresponding headline and article text.

  • Carousel Images: 300w x 250h
  • Image Format: .jpg, .png
  • Brand Logo: 65 x 65
  • Logo Format: .png, .svg, .eps, .jpg
  • Headline Text: Limit 60 characters
  • Article Text: Limit 100 characters
  • Article Text Block Format: May provide #hexcodes for text and background. Default is white background with black text.
  • Links: Click through URLs, one for each image and corresponding headline

Facebook Feed

"ROTATION" POSITION

Assembled Ad Unit is 300 x 400 on all devices.

Provide the URL for your company's Facebook page.

(Example URL for the sample ad shown to the right is: https://www.facebook.com/FoodChainChats/)

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Important Information

Customer Survey Insights

58% of agrifood professionals use online advertising as an information source during the buyers journey.

58% also use videos as an information source during the buyers journey.

56% of agrifood professionals research product/process on industry websites, more often than conducting a web search (47%).

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Files

Content Catalog Template

Video Marquee Template

Advertorial Template (optional)

Content Scroller Template (optional)

Carousel Template

Quick Links

Content Scroller Sample 1

Content Scroller Sample 2

Content Scroller Sample 3

Content Scroller Sample 4

Content Scroller Sample 5

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Content Catalog Sample 1

Content Catalog Sample 2

Content Catalog Sample 3

Content Catalog Sample 4

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Advertorial Sample 1

Advertorial Sample 2

Advertorial Sample 3

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Video Marquee Sample 1

Video Marquee Sample 2

Video Marquee Sample 3

Video Marquee Sample 4

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NEW - In Content Video Example (look for Extrutech video in-content)

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Multi-Panel Cube Sample 1

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Carousel Sample 1

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Facebook Feed Sample 1

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