What if you could reach the inbox of targeted industry professionals to promote your trade show booth, launch products or drive traffic to lead generation content on your company’s website?
Not every company has a GDPR compliant database of prospects and maintaining that can be a challenge.
An Audience Targeted Message offers a cost-effective method to broadcast a customized message to an email list that meets your criteria for ideal customers. You can:
Segmentation
Content
Production
Reporting
Discounts are available for multiple programs and print/online advertisers. Materials needed 15 days prior to the project start date.
Additional costs may be incurred for copywriting, design and custom HTML creation. Mailchimp does not export cleanly, leaving unnecessary and buggy code, troubleshooting is the client's responsibility. Alternatively, you will be offered the option to pay additional costs for WATT to troubleshoot your custom code OR switch to our template. Contact your WATT Sales Manager regarding Contentamp if you need marketing services.
*NOTE: Due to user privacy features in Apple’s iOS 15 launch, open rates for email newsletters have become inflated and are no longer reliable as an email marketing key performance indicator. While WATT Global Media will still provide “opens” in campaign reports, marketers should now treat the KPI as a directional metric rather than an exact measure. For more information, here is a document that explains impact of iOS 15 on performance-based email KPIs.
Here are list of best practices to consider when preparing an eblast campaign:
For multiple sends of a single email campaign, the following must be provided:
Follow the below guidelines when creating the email design. Finished HTML is expected to pass through our email system with minimal code adjustments. We will let you know if it passes our first test send. If it does not pass the test we will let you know the issues and ask for revised HTML. If it does not pass the second test send then hourly fees will be charged for additional troubleshooting assistance at which time you will be given the option to switch to one of our three free templates instead.
The following criteria must be met to be considered as finished HTML format:
All ATM template implementations will have a white background and utilize Arial or Helvetica fonts. The accent color (titles, buttons) are black by default, but can be customized. Please supply a hex color or we can match a color in an image. A hex code is made up of six digits-usually preceded by the pound (#) symbol.
TEMPLATE #1: Example Scoular
The "single call to action" template is excellent for lead generation, product/website launch, or promoting your booth location at an upcoming event.
Header Section
Footer
TEMPLATE #2: Example Dodge
The "product showcase" template is designed to promote products and related content marketing assets with value messaging around how your features solve pain points.
Header Section
Featured Section
Maximum of three features, can opt for less. Each feature includes the following:
Informational Paragraph
Footer
TEMPLATE #3: Example Kerry
The "newsletter" template is designed for keeping in touch with clients or prospects with content marketing.
Header Section
Stories: Section One
Maximum of three stories, can opt for less. Each story includes the following:
Featured Promotion
An opportunity to promote your booth location, a website/product launch, video, or featured content marketing offer.
Stories: Section Two
Maximum of three stories, can opt for less. Each story includes the following:
Footer
Additional costs will be incurred for copywriting, design and custom HTML creation. Contact your WATT Sales Manager regarding Contentamp if you need marketing services.
60% of agrifood professionals say that a company's advertising, promotions, sponsorships or communication programs led to inclusion on the shortlist during the buyers journey.
