WATT IPPE Directory

The WATT IPPE Directory is a comprehensive guide to the International Production & Processing Expo (IPPE) in Atlanta, Georgia, USA.

How can you be seen and remembered by attendees who need help navigating IPPE whether they are a first-time or a seasoned attendee?

The WATT IPPE Directory is the place to get noticed before, during and after the trade fair and conferences.

IPPE is the worlds’ largest annual poultry, meat and feed industry event and anticipates 1,100+ exhibitors and 25,000+ attendees in 2025. The directory format makes it possible for prospects and customers to notice you, but the best way to increase findability is to invest in advertising in the directory. With the WATT IPPE Directory, you can:

With the WATT IPPE Directory, you can:

Reach a global audience of decision-makers
Extend the lifespan of your message with the directory’s digital release in November 2024 and again in January 2025 to 65,000+ global poultry, feed and meat professionals – plus an additional 7,500 printed copies distributed at the live event.
Unveil your company’s latest technology, product or service.
Help attendees easily locate you through alphabetical and categorical listings.
Have a long-lasting presence as attendees and global poultry and animal feed professionals that were unable to attend continue to use the directory after the conclusion of the show.

‍

WATT IPPE Directory advertisers receive:

Enhanced exhibitor listing with highlighting and bold-type fonts
Cross-referencing of both your ad and exhibitor profile for enhanced discoverability

You must be an exhibitor at the trade fair to run an advertisement in the WATT IPPE Directory

‍

Distribution: 81,000

Countries: 197

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Downloadfull specifications document with bleed instructions and illustrations here.

‍

Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Island - 2 columns	4.5 x 7.5	114 x 191
	Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188
1/6 page
	Horizontal - 2 columns	4.5 x 2.375	114 x 60
	Vertical - 1 column	2.125 x 4.625	54 x 118
	Banner - 3 columns	7.375 x 1.5	188 x 38
1/8 page
	Horizontal - 2 columns	4.5 x 1.875	114 x 47
	Square - 1/2 page	3.375 x 2.25	86 x 57
	Vertical - 1 column	2.125 x 3.625	54 x 92

‍

‍

Print Cover Tip and Print Insert Tip

A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
Dimensions for both a cover tip and insert tip are the same:
- Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)
- Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
Live art instructions illustrated in this document, click here
- Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
- Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
Resolution must be a minimum of 300 dpi, and color must be CMYK.

‍

Important Information

Space Closing: 11/11/2025

Material Closing: 11/17/2025

‍

Customer Survey Insights

62% of agrifood professionals use product or supplier directories (print/online) as an information source during the buyers journey.

57% have visited an advertiser's website as a result of viewing an advertisement, 33% have shared the ad with a colleague and 31% save the ad for future reference.

‍