Display Audience Extension

How do you generate interest in your company’s solutions and stay top of mind until prospects are ready to buy?‍

Broadcast your brand message across the internet to hard-to-reach niche audiences by leveraging WATT Global Media’s global audience of knowledge seekers.

Google search campaigns should be a part of your marketing team's tool box to reach people when they're already searching and in research-to-buy-mode. WATT Global Media can help you put your display and video ads in front of relevant Agrifood professionals before they start searching for what you offer. WATT's Display Audience Extension targets our niche audience on Google's Display Network to help you capture someone's attention earlier in the buying cycle.

You reach visitors who have visited WATT Global Media’s websites and/or fit a job function in a particular industry while working in a targeted geographic location. Our audience of Agrifood professionals may see your ad on a news website, blog, YouTube or somewhere else on the internet. This increased exposure complements advertising on WATT websites and will drive additional click-throughs and conversions.

‍A Display Audience Extension program can:

Quickly connect your brand with our website visitors by showing relevant ads as they browse elsewhere on the internet or spend time on YouTube
Reach a targeted audience of Agrifood professionals at maximum scale without risk of wasting marketing expenditures
Create campaign timelines that cater to your objectives whether it be a quick push before an event or increased traffic to your website
Amplify an existing campaign such as Native Advertising of WATT Video Chat.

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How it works

An initial conversation with our sales manager about your brand's content and objectives will help you choose between Google's Display Network or a YouTube campaign
Next, a targeted set of buyers and influencers are selected from our audience database of more than 105,000 Poultry, Swine, Dairy and Animal Feed professionals
Then, our team executes the campaign on selected channels targeting the anonymous site visitors of either FeedStrategy.com or WATTPoultry.com and your customized list of professionals
At the conclusion of your program, you receive an executive summary of easy-to-understand metrics for each channel including the number of clicks, impressions and views

Display Audience Extension Specifications

Google Display Ad Campaign

Please provide at least 5 different banner ads and URL hyperlinks for each campaign. We recommend the 5 highlighted banner ad sizes which represent 94% of potential inventory. We encourage submitting the 300 x 600 because it averages more than double the CTR of the other sizes. We encourage submitting more creatives. Typically, the more banners submitted the better the campaign result.

Notes:

Our retargeting platform does not take third party ad server tags at this time.
Our current policy is to block India, Pakistan, Bangladesh and Nigeria to protect quality of click-through traffic. If these countries are required for your program notify the Sales Manager so that your needs can be addressed.

Specifications:

Animated and non-animated images
Format: gif, jpg, png
Max size: 150 kb

Animation length and speed requirements for animated ads (gif):

Maximum of 3 rotations (recommended)
The animation can only loop within 30 seconds; more than that will lead to disapproval.
Animated GIF ads must be slower than 5 FPS
Max Size: 150 kb

300w x 250h - medium rectangle

728w x 90h - leaderboard

160w x 600h - wide skyscraper

320w x 50h - mobile banner

300w x 600h - half-page ad

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Additional sizes - square and rectangle

200w x 200h - small square

250w x 250h - square

336w x 280h - large rectangle

240w x 400h - vertical rectangle

250w × 360h - triple widescreen

580w × 400h - netboard

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Additional sizes - Skyscraper

120w x 600h - skyscraper

300 x 1050 - Portrait

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Additional sizes - leaderboard

468w x 60h - banner

930 × 180 - top banner

970 × 90 - large leaderboard

970 × 250 - billboard

980 × 120 - panorama

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Additional sizes - Mobile

300w x 50h - mobile banner

320w x 100h - large mobile banner

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Regionally available ad sizes

If your campaign focus is Poland, Russia, Sweden, Denmark, or Norway, consider adding additional regionally available sizes detailed here.

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Google Display Network - YouTube Campaign

When to choose it - You want to advertise videos on YouTube and across the Google Display Network. These campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.

Watt can retarget to our audience through YouTube. Clients will provide video and links. WATT may assist in writing headlines and copy if needed.

Materials needed

All videos need to be hosted on YouTube. Submit Video URL of currently hosted video on YouTube.
Example: https://www.youtube.com/watch?v=5mwtYJM2APw
Headline: 100 characters
Description 1: 35 characters
Description 2: 35 characters

FORMATS

In-stream ads

In-stream ads play before, during, or after another video onYouTube or video partners on the Display Network. They give viewers the optionto skip the ad after 5 seconds.

Example of Video Ad (formerly In stream video ads)

Example of Video Partner In stream ad

Video discovery ad

Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.

Video discovery ad as YouTube related ad

For more information on YouTube Ad formats: https://support.google.com/displayspecs/#topic=4588474

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Google overview of video campaigns: https://support.google.com/google-ads/answer/6340491?hl=en

Important Information

Customer Survey Insights

While 33% of agrifood professionals have clicked on an advertisement, 57% have visited the advertisers website and 84% have taken at least one action.

TIP: View-through attribution may be a more appropriate measurement for brand awareness campaigns.