Feed Strategy

How could you position your company as an solution provider when addressing global, and regional, feed industry trends?

By introducing your products and solutions in Feed Strategy, the animal feed processing industry’s global resource for navigating today’s consumer-driven protein production. Poultry, swine and dairy professionals at top feed companies and protein producers around the world continue to look to this publication for solutions.

With Feed Strategy, you can:

Promote products and services globally to a qualified audience of animal feed knowledge seekers and buyers.
Activate poultry, swine and dairy professionals worldwide as they explore feed’s impact on the food chain in a consumer-driven and fast-growing world.
Amplify your brand awareness among key industry decision-makers and influencers.
Align your marketing communications message alongside exclusive feed production data, expert insights and detailed analysis.

‍

Notable Subscribers

Global Research & Development Director
Cargill Animal Nutrition

Feed Division Head
Japfa Comfeed

Vice President
CJ Cheil Jedang

Veterinarian
Leong Hup Agrobusiness Berhad

Senior Poultry Nutritionist
Moy Park Ltd

Director of Operations & Supply Chain
ForFarmers

Nutrition Manager
Nutreco

General Manager
New Hope Jiangsu Feed Co

‍

Geographic Breakdown

US/Canada - 8,000

Asia/Pacific - 4,700

Europe - 2,400

Middle East/Africa - 2,600

Mexico/Central America/South America - 3,000

Total Subscribers - 21,634

‍

Job Function

Primary Business and Industry Profile

Feed Strategy Editorial Calendar 2025

	Special Report	Featured Topic	Event Preview	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
January/ February	Poultry	Sustainability	VIV Asia	IPPE 2025, VIV Asia	12/12/24	12/17/24
March/ April	Poultry Feed & Nutrition Survey	Feed Mill of the Future	Petfood Forum, 24th Symposium on Poultry Nutrition (ESPN)	Peak Convention, Feed AdBrand Survey	2/13/25	2/18/25
May/ June	Swine	Gut health	World Pork Expo	World Pork Expo, PSA	4/17/25	4/22/25
July/ August	Dairy	Feeding for emission reduction	SPACE	SPACE, Nutrition Conference	6/16/25	6/19/25
September/ October	Top Feed Companies	Mycotoxins	World Dairy Expo, VIV MEA	World Dairy Expo, VIV MEA	8/15/25	8/19/25
November/ December	2026 Feed Industry Outlook	Feed industry innovations	IPPE 2026	IPPE 2026	10/16/25	10/21/25

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

‍

Download full specifications document with bleed instructions and illustrations here.

‍

Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Island - 2 columns	4.5 x 7.5	114 x 191
	Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188
1/6 page
	Horizontal - 2 columns	4.5 x 2.375	114 x 60
	Vertical - 1 column	2.125 x 4.625	54 x 118
	Banner - 3 columns	7.375 x 1.5	188 x 38
1/8 page
	Horizontal - 2 columns	4.5 x 1.875	114 x 47
	Square - 1/2 page	3.375 x 2.25	86 x 57
	Vertical - 1 column	2.125 x 3.625	54 x 92

‍

‍

Print Cover Tip and Print Insert Tip

‍‍A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
Dimensions for both a cover tip and insert tip are the same:
- Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)
- Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
Live art instructions illustrated in this document, click here
- Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
- Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
Resolution must be a minimum of 300 dpi, and color must be CMYK.

‍