Poultry International China

How would your company benefit from reaching professionals in the fast growing Chinese breeder/broiler industry?

Poultry International China is the Mandarin language business resource for the Chinese poultry industry that has decades long experience of understanding the issues and opportunities in the Chinese poultry market to ensure your success.

With Poultry International China, you can:

  • Have your product or service advertisement seen by commercial breeder and broiler professionals in China.
  • Reach key stakeholders at poultry farms and poultry processing facilities such as veterinarians, nutritionists and poultry feed formulators and manufacturers, live production managers, and experts/scholars
  • Link your message to business improving content, including Chinese poultry dynamics, advanced poultry farming technologies and new and improved products
  • Position your brand as a thought leader alongside analysis of Chinese poultry industry trends
  • Serve as an effective information resource for decision-makers in the research-to-buy timeline

Poultry International China Editorial Calendar 2025

Jan/Feb ·Poultry Supply Chain Changes and New Trends of Global Poultry Industry
家禽供应链变化和全球家禽业新动态



·Opportunities in the poultry industry brought about by new standards for Prepared Food/Meal
预制菜新标准给家禽业带来的机遇
International Production
& Processing Expo (IPPE 2025)
12/13/24 12/18/24
Mar/Apr ·Impact of Avian influenza on the Global Poultry Industry
禽流感对全球家禽业的影响



·Recent advances in poultry nutrition and antibiotic replacement
家禽营养与替抗的最新进展
VIV ASIA 2025 & China Feed Expo(CFE) 2025 2/14/25 2/19/25
May/Jun ·Poultry Product Segment Market Penetration and Consumer Reconfiguration
家禽细分产品市场渗透与消费重构


·The connection between the application of new technology for deep processing of chicken and catering/consumption
鸡肉深加工新技术的应用与餐饮/消费之间的联系
China Animal Husbandry Expo (CAHE 2025) 4/15/25 4/18/25
Jul/Aug ·The Rise of Poultry Meat Brands and New Opportunities for Global Poultry Meat Consumption
禽肉品牌崛起与全球禽肉消费新契机


·New quality productivity in the poultry industry
家禽产业新质生产力
International Poultry Forum China (IPFC 2025) 6/16/25 6/19/25
Sept/Oct ·New Trends in Chinese Poultry Breeding
中国家禽育种新动向



·Ai and Intelligent Technologies in the Poultry Industry
AI与智能化设备在家禽产业的应用
SPACE 2025
WVPAC 2025
8/15/25 8/20/25
Nov/Dec ·Global Poultry Industry Review of 2026 and Outlook
2025年全球家禽业的回顾与未来展望



· Internationalization of the Chinese Poultry Industry
中国家禽产业的国际化进程
VIV Nanjing 2025 10/15/25 10/20/25

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:
Please direct all inquiries regarding digital product materials to ads@wattglobal.com.
Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

Download full specifications document with bleed instructions and illustrations here.

Ad
Sizes
Orientation Inches
width x depth
Millimeters
width x depth
2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed - vertical 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188

Important Information

Customer Survey Insights

68% of agrifood professionals use industry magazines as an information source  during the buyers journey.

84% have taken an action as a result of reading advertisements in industry trade media.

65% use industry magazines (print or digital) to help them do their job.

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