WATT Executive Guide to World Poultry Trends

WATT Executive Guide to World Poultry Trends is the exclusive statistical reference for global poultry executives.

What if you had a powerful way to concentrate scarce media dollars on executives globally?‍

Advertising in the annual WATT Executive Guide to World Poultry Trends adjacent to essential business intelligence allows digital access to the same data we publish in the magazine.

With the WATT Executive Guide to World Poultry Trends, a unique and trusted industry publication published annually, you can:

Promote your message alongside comprehensive data, trends and forecasts for the expanding global poultry market
Reach over 44,000 decision-makers in 187 countries who rely on this resource year-after-year
Ensure your brand stands out against your competitors
Value add: 1/2-page advertisers or larger receive FREE access to production data in Excel format that allows your team to prepare business reports and presentations

Released in November 2024, WATT Poultry Trends is distributed digitally three additional times (December 2024, February and June 2025) and also has print bonus distribution at industry-appropriate meetings and global events in 2025.

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Distribution: 47,900

Countries: 192

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Below are the ad sizes available for WATT Executive Guide to World Poultry Trends. If you would like to design a full bleed ad please refer to the appropriate ad size in the downloadable specifications document here.

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Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
1/6 page
	Banner - 3 columns	7.375 x 1.5	188 x 38

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Print Cover Tip and Print Insert Tip

A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
Dimensions for both a cover tip and insert tip are the same:
- Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)
- Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)
- Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
Live art instructions illustrated in this document, click here
- Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
- Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
Resolution must be a minimum of 300 dpi, and color must be CMYK.

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Important Information

Space Closing 9/18/2025

Material Closing 9/23/2025

Customer Survey Insights

67% of agrifood professionals use research reports during the buyers journey.

57% have visited an advertiser's website as a result of viewing an advertisement, 33% have shared the ad with a colleague and 31% save the ad for future reference

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