Podcast Sponsorship

Affiliate your brand with editorial coverage of pressing industry topics

Be a part of the dynamic world of podcasts! Connect with a global agrifood audience who tunes into one of our three podcasts where editors cover important and relevant topics from field to fork with 2-3 new podcast episodes in each market monthly. Simply add a 3-to-6-month Podcast Sponsorship to your multi-channel targeting plan.

Each podcast provides a popular format for agrifood professionals from around the world to hear the latest information concerning their industry while relaxing, exercising, driving to work or any daily activity.

Podcasts are free and available on a variety of apps where listeners can access the full library of episodes and subscribe to be notified of new ones.

Sponsor Deliverables Include:

  • Sole sponsor sold on monthly basis, 3 month minimum.
  • Leaderboard and top medium rectangle banner positions on the Podcast web page from WATTPoultry.com, FeedStrategy.com, or FeedandGrain.com. Banners also appear on podcast transcription articles.
  • Sponsor company acknowledgement above the Spotify widget on the Poultry Update, Feed Strategy eNews, or Feed & Grain Industry Watch newsletter. (See "podcast brought to you by" image below.)
  • Sponsor company verbally acknowledged during the intro and outro comments on each episode from the editorial host.
  • Company banner in podcast series promotional ad on WATTPoultry.com, FeedStrategy.com, or FeedandGrain.com.

Note: Do you want to make your company's industry experts visible and participate more directly in the conversation? Consider a Podcast Interview or Video Chat with a WATT editor interviewing an expert at your company. Learn more.

Podcast Channel Banners
  • (1) Leaderboard banner ad + link: 970 x 250 (desktop), 300 x 50 (mobile)** (728 x 90 is being phased out)
  • (1) Medium Rectangle banner ad: 300 x 250 + link
    >> Banner ad file size must be less than 130K.
    >> Files must be: .jpg, .gif or .png. Animation is allowed.
Podcast Promotion Banner
  • 300 x 50 + link (demo)
Company Name and "Live Read"
  • For newsletter “Podcasts sponsored by _____company name_____”
  • For editorial mention on intro/outro, company name with one "live read" sentence (see example below)
  • For social media posts "sponsored by _____company name_____" mentions
Live Read, one sentence example:
“We want to thank AFB International for sponsoring this podcast.  AFB is the premier supplier of palatants to pet food companies worldwide offering off the shelf and custom solutions that make pet food, treats, and supplements taste great.

Important Information

Customer Survey Insights

46% of agrifood professionals use podcasts as an information source during the buyers journey.

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