Magazine Advertorials

How can you communicate in-depth product information as an article in a magazine?‍

Conventional print ads emphasize branding over detailed product information. But, with a little design and copy writing creativity you can purchase a print ad and execute it as an advertorial. Print advertising is traditionally designed around top-of-the-funnel branding objectives and advertorials are not a replacement. However, they can be an effective addition to the marketing mix in order to progress bottom-of-the-funnel prospects through the buyer’s journey.

An advertorial is in essence a cross between an advertisement and editorial. Having both the look and feel of a news article, readers will associate your ad with our editorial reputation. As with a traditional print ad, advertorial content should be engaging, but it can go into much more detail about the product or service benefits and features.

Tips for a Successful Advertorial

Writing an effective advertorial can be challenging and should reflect an editorial tone of voice. Our experienced staff is prepared and ready to assist with any copy-writing needs you may have.*

Focus your advertorial content on the needs of the target audience.
Optimal headlines ignite audience interest by conveying how you to solve their problems instead of simply listing a product name.
Deliver on an editorial promise and ensure readers gain valuable information for investing time with your content.
Avoid being overtly promotional, position your product benefits in the context of being a solution for audience needs.
Honor journalistic integrity with your product claims and label your advertorial as an “advertisement”.

Note: If an Advertorial does not clearly state it is sponsored content, WATT will add the label. The line will be in 9 pt. Helvetica Neue Medium, with the company name appearing in italic, as shown in the sample below:
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Sponsored content by DSM Nutritional Products

*Copywriting, layout and design available. Additional charges may apply.

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Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Download full specifications document with bleed instructions and illustrations here.

Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Non-bleed	15.25 x 10	388 x 254
Full page
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Island - 2 columns	4.5 x 7.5	114 x 191
	Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188
1/6 page
	Horizontal - 2 columns	4.5 x 2.375	114 x 60
	Vertical - 1 column	2.125 x 4.625	54 x 118
	Banner - 3 columns	7.375 x 1.5	188 x 38
1/8 page
	Horizontal - 2 columns	4.5 x 1.875	114 x 47
	Square - 1/2 page	3.375 x 2.25	86 x 57
	Vertical - 1 column	2.125 x 3.625	54 x 92