White Papers

How do you acquire new leads and portray your company's brand as the go-to expert in the global pet food marketplace?

The decision-makers you seek go to Petfood Industry to conduct purchasing research and create vendor short lists.

With our White Paper program, you can:

• Ensure your content reaches your target audience
• Provide your company with new, GDPR compliant, contacts
• Identify pet food professionals already in your database that may be progressing in their buyer’s journey
• Nurture prospects with multi-channel promotions and measurable brand exposure

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Best Value: (White Paper Package)

Includes all features listed in White Paper program below PLUS:

• one (1) targeted e-blast to a carefully selected subset of over 13,300 global pet food professionals
• one (1) 1/3-page magazine ad in the appropriate magazine (WATT provides design service at no additional fee)

White Paper Program Details

Technology

• White Paper hosting on PetfoodIndustry.com

Content

• Repurpose existing content that your team has already invested time and budget to create
• Writing, editing and creative services for White Paper available for additional fee

Promotion

• Sponsored link on Petfoodindustry.com and in appropriate e-newsletters

Reporting

• GDPR compliant contact information of those who download the white paper provided in Excel spreadsheet
  

Discounts are available for print and online advertisers. Materials needed 15 days prior to the project start date.

* Additional costs may be incurred for writing, editing or creative services.