Petfood Industry Magazine

Petfood Industry is THE most trusted business resource for pet food and pet treat manufacturing professionals worldwide, and the only BPA audited publication serving the market.

How do you drive awareness of your company’s products and services to the right prospects and build customer confidence?

With Petfood Industry, you can tailor and integrate marketing programs to the right subset of your target global audience or build your campaign for maximum exposure:

Influence decision-makers throughout the pet food production process
Become the most knowledgeable brand voice in a magazine that has served the pet food market for decades
Gain brand credibility by having your advertising adjacent to market research, technical insights and top company data
Maintain a visible brand presence with a loyal customer base and show them your company is consistently active in the market

www.petfoodindustry-digital.com

Notable Subscribers

Director of Food Safety & Quality
Blue Buffalo

Vice President
Perfect Companion Group

President
Global Petcare Unit, Thai Union

Vice President, Operations
The J.M. Smucker Company

Senior Manager, Research & Development
Vitakraft Pet Care

Procurement Manager, Packaging
WellPet

Vice President, Research & Development
Mars

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Geographical Breakdown*

USA & US Territories - 8,036

Canada - 675

Europe - 1,009

Asia Pacific - 695

Mexico/Central America/South America - 421

Middle East/Africa - 87

Unknown/Email Only - 77

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Job Function*

Primary Business & Industry Profile*

*Source: AAM June 2024 consolidated media audit report for 6 month period ending June 30, 2024

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Editorial Calendar 2025

	Topics	Bonus Distribution/ Value Added	Space Closing	Materials Deadline
January	2025 Top Pet Food Trends	IPPE 2025 Atlanta AFIA Pet Food Conference	12/11/24	12/16/24
February	In focus: a specific trend discussed in the January trends feature		1/10/25	1/15/25
March	Safety update: Latest processing trends in pet food safety Petfood Forum 2025 Preview	Petfood Forum 2025	2/11/25	2/14/25
April	Labeling: industry progress on new labeling guidelines Petfood Forum 2025 Guide	Petfood Forum 2025 PFF 2025 Show Guide	3/11/25	3/14/25
May	Pet food packaging: case studies highlighting new trends		4/11/25	4/16/25
June	Mid-year global pet food market update (region TBD)		5/13/25	5/20/25
July	Top Pet Food Companies database Annual Report	Signet brand study	6/13/25	6/18/25
August	Annual Reference & Buyer's Guide More from Top Pet Food Companies database	Company listings	7/11/25	7/16/25
September	Packaging: latest trends and looking towards 2026		8/12/25	8/15/25
October	Small animal pet food issue		9/11/25	9/16/25
November	Cat food trends Philanthropy in the pet food industry		10/13/25	10/16/25
December	Extrusion/drying/cooling spotlight	IPPE 2026 Atlanta AFIA Pet Food Conference	11/11/25	11/14/25

*Issue Topics/themes subject to change*

Print Advertisement Specifications

Please provide ad materials in the following format:

>> Acrobat: .pdf (PDF/x-1a is the required format for all submissions.) All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). RGB, Pantone and spot colors will be converted and may cause a color shift.

Digital material submissions and inquiries:

Please direct all inquiries regarding digital product materials to ads@wattglobal.com.

Please send all materials (including URL information) to ads@wattglobal.com. Files must be PDFs created using PDF/x-1a settings.

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Download full specifications document with bleed instructions and illustrations here. No extra charge for bleed. Bleed not acceptable on less than 1/2 page.

Ad Sizes	Orientation	Inches width x depth	Millimeters width x depth
2 page spread
	Bleed	16 x 10.75	407 x 274
	Non-bleed	15.25 x 10	388 x 254
Full page
	Bleed	8.125 x 10.75	207 x 274
	Non-bleed	7.375 x 10	188 x 254
2/3 page
	Bleed - vertical	5 x 10.75	127 x 274
	Non-bleed - vertical	4.5 x 10	114 x 254
1/2 page
	Bleed Horizontal - 3 columns	8.125 x 5.25	207 x 133
	Non-Bleed Horizontal - 3 columns	7.375 x 4.625	188 x 118
	Bleed Island - 2 columns	5 x 8	127 x 203
	Non-Bleed Island - 2 columns	4.5 x 7.5	114 x 191
	Bleed Vertical - 1/2 page	3.875 x 10.75	98 x 274
	Non-Bleed Vertical - 1/2 page	3.375 x 10	85 x 254
1/3 page
	Horizontal - 3 columns	7.375 x 3.25	188 x 83
	Square - 2 columns	4.5 x 4.625	114 x 118
	Vertical - 1 column	2.125 x 10	54 x 254
1/4 page
	Horizontal - 3 columns	7.375 x 2.625	188 x 67
	Square - 2 columns	4.5 x 3.625	114 x 92
	Vertical - 1/2 page	3.375 x 4.625	85 x 118
	Island - 1 column	2.125 x 7.375	54 x 188
1/6 page
	Horizontal - 2 columns	4.5 x 2.375	114 x 60
	Vertical - 1 column	2.125 x 4.625	54 x 118
	Banner - 3 columns	7.375 x 1.5	188 x 38
1/8 page
	Horizontal - 2 columns	4.5 x 1.875	114 x 47
	Square - 1/2 page	3.375 x 2.25	86 x 57
	Vertical - 1 column	2.125 x 3.625	54 x 92

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Print Cover Tip and Print Insert Tip

A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.
A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials
Dimensions for both a cover tip and insert tip are the same:
- Bleed Width: 7.875" wide (200mm) -- Trim Width: 7.625" (194mm)
- Bleed Height: 10.5" (267mm) -- Trim Height: 10.25" (260mm)
- Need client to provide files measuring 7.875" x 10.5" that will trim to 7.625" x 10.25"
Live art instructions illustrated in this document, click here
- Front: "Live art" must allow for standard header area and remain .375" (9mm) from the edges of the document - 7.125" w x 7.55" h
- Back: "Live art" must remain .375" (9mm) from the edges of the document - 7.125" w x 9.75" h"
Resolution must be a minimum of 300 dpi, and color must be CMYK.

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Important Information

* All magazine circulation and demographic figures are from Petfood Industry's Alliance for Audited Media (AAM) Consolidated Media Audit Report. The most recent statement is available upon request from your Sales Manager. Petfood Industry is the only AAM-audited publication serving the global pet food industry.