How can your company: 1) Stay top of mind in the fast-growing pet food marketplace; 2) Drive qualified prospects from around the world to your website?
Elevate your brand above the crowded marketplace by attracting like-minded prospects to your product and service offerings at PetfoodIndustry.com.
Influence our highly engaged worldwide community of qualified pet food company decision-makers who habitually go to PetfoodIndustry.com to find solutions to industry challenges. With an effective call to action, your advertising can lead them to highly qualified answers on your company’s own website.
PetfoodIndustry.com advertisers deliver their brand messages to an average of 82,387 unique monthly visitors* who regularly come to the website for a variety of business content including:
177,886 average page views per month*
111,896 average site visits per month*
82,327 unique visitors per month*
44,549 registered site users**
*Petfood Industry June 2023 AAP Brand Report
**Publisher’s own data
In B2B advertising, context matters. Banner advertising on the Home Page Plus channel broadly targets pet food industry professionals. Your banners are featured prominently on the home page along with these popular site sections:
Place your advertising adjacent to relevant niche content read by a qualified audience segment related to your business objectives. Reaching the right audience with a consistent message shows you share common values, which nurtures brand affinity.
See the specs tab for approximate page position. The Super Billboard is a premium upgrade to the Leaderboard position. And the Dynamic Content Marketing Banner is an upgrade to the top rotation position. The Rotation-Panorama’s wide canvas commands the attention of readers and is an upgrade for the in-content Rotation position.
**Both sizes are needed to ensure visibility on all devices
Banner creative with a clear call to action pushes buyers who are “in market” to your website to learn more. Plus, value-oriented messaging builds preference for your product over competitive offerings.
**Both sizes are needed to ensure visibility on all devices
Please provide linking instructions and digital ad materials in the following format (the file size must remain under 130K):
Below are the approximate page position/options for each banner. Availability of individual banner sizes vary by website, ad channel, or page type.
While 35% of pet food professionals have clicked on an advertisement, 58% have visited the advertisers website and 80% have taken at least one action. Click to see the other actions.
TIP: View-through attribution may be a more appropriate measurement for brand awareness campaigns.
