Native Advertising

How do you create deeper connections with customers and prospects through content marketing?

‍Native campaigns offer a promotional outlet to position your company as a thought leader by repurposing your content marketing assets for a new and relevant audience.

With a Native Advertising program, you can:

• Promote your sponsored content adjacent to our editorial content
• Showcase brand expertise to establish your company as a thought leader
• Send qualified audience from PetfoodIndustry.com to your website for a deeper dive into your educational information                              
• Accelerate conversion of prospects to customers
• Repurpose content that your team has already invested in creating

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The Native Advertising program includes two options:

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Native Article Topic Page:

• Dedicated topic page driving traffic to 3 or 4 high-value articles on your website
• Host all articles or supplement headlines with trusted Petfood Industry content that aligns with your topic Article headline and first few sentences with links to full articles on your website - great for Search Engine Optimization
• Weekly updates with new educational content or rotate highly read articles

Native Article Page:

• Your single article lives on our website with your company byline
• Develop or repackage article into editorial style
• Can include an embedded YouTube video or SlideShare
• Author byline labeled as “brand insights from [your name]” with up to 4 keywords linked to your site - great for Search Engine Optimization
  

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How is Native Advertising promoted?

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Both options include a multi-channel awareness campaign designed to drive qualified Petfood Industry audience to your website:

• 2 banner ad positions (leaderboard and medium rectangle) on sponsor Native landing page - 100% share of voice - no other banner ads appear
• Headline is promoted as sponsored content adjacent to featured editorial on Home and Channel pages of PetfoodIndustry.com
• Sponsored link appears in Petfood Industry News
• Editorial article in Petfood Industry News one time per week, per month

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Contact your Petfood Industry Sales Manager for complete program specifications and pricing information. Materials needed 15 days prior to the project start date.

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