Webinars

What is the value of positioning your company as a thought leader on key industry topics?

Petfood Industry sponsored webinars feature your brand in an integrated marketing campaign alongside subject matter experts presenting on challenges and solutions faced by the pet food market.

Fill your sales funnel with highly qualified prospects for your products and services when your company sponsors a webinar, which will in turn build trust in your brand and earn you more business. Our experienced team will handle all the work of creating compelling content, recruiting speakers and driving registrations, as a part of our service to you.

With Petfood Industry's webinars, you can:

• Leverage our qualified and engaged global audience of pet food company decision-makers, editorial experts and market research capabilities
  
• Realize the security of an experienced production team that has produced over 200 sponsored webinars
• Access proven marketing, registration and broadcast platforms for prominent branding, lead generation and a professional format

The most common types of webinars are below - contact your sales manager to discuss your webinar program vision.

Two types of webinars available:

• Custom webinars – Position your company as a subject-matter expert and industry thought leader and build a qualified database of pet food company decision-makers who are engaged in the topic being presented.  Deliver your message to a targeted global audience you select from our advanced behavioral database.

• Editorial webinars – Gain positive exposure and linkage to industry experts. Editorial webinars cover pressing industry topics, and your company’s affiliation connects your brand to important market issues that the industry is seeking answers for.

Looking for leads but don't have enough content to support a webinar?

• Ask the Petfood Pro - Gain access to a fully invested audience.  Ask the Petfood Pro is a series of chats offering your company an audience specifically to learn more about expertise on a specific topic, your expert can share valuable insights with a captive audience, with questions posed through the Zoom Chat function and asked by one of our editors. Learn more.

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Webinar Program Details

Technology

• Industry-leading platform & dedicated webinar producer
• Online registration page and custom registration URL for sponsors

Training

• Orientation session for speakers to ensure a flawless session

Content

• Sponsor a Petfood Industry webinar or work with our team to create your own custom presentation where you control topic, content and presenters with our guidance and industry contacts.
  

Promotion

• Integrated media campaign worth $25k+ for registration development campaign including eblasts, sponsored links, editorial coverage, magazine ads and LinkedIn, Facebook and Twitter posts.
  

Research

• Market research opportunities include webinar registration questions (mandatory), in-webinar polling (voluntary), post-webinar survey (voluntary) and verbatim questions asked by attendees
  

Reporting

• GDPR compliant Excel file with registrant/attendee contact information
• Detailed Executive Summary in PDF format that summarizes the program and is easily passed along
• Consultation to review the Executive Summary and accelerate next steps

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Contact your Petfood Industry Sales Manager for details and pricing information. Materials needed 30 days prior to the project start date.